About the Book

Clifford Nass, a distinguished professor at Stanford, has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers. His research shows that—although we might deny it—we treat computers and other devices like people: we empathize with them, argue with them, and form bonds with them. We even lie to them to protect their feelings. Nass offers fascinating insights on how people can have healthier relationships with one another. more

With engaging illustrations and compelling evidence, Clifford Nass shows how interactions with our most advanced machines reveal our most primitive workings. — Roberto B. Cialdini, author of Influence:
Science and Practice